The Zima saga: To be discontinued...

posted 2008-10-21 16:25:25 by dmcnelis

Say goodbye to an era. MillerCoors is discontinuing Zima.

Trying to crack the Zima website for research was like Fort Knox. They must really want to deter underage drinkers from finding info about this antiquated alcopop, which I guess makes sense for a beverage I haven't seen or drank since high school. Even once entrance was granted, I barely recognized what I saw: Gone was the distinctive blue and black label with the thin white font -- replaced by three (count 'em, three) Zima flavors.

Reading the Zima Wikipedia page is like a who's who of forgotten trends, pointing out that Zima is probably the last vestige of the "clear craze" (quite a run!), reminding us of the oft forgotten Zima Gold failure, and sadly hinting that generations are soon to come that won't understand one lick of the classic Simpson's line "Excuse me, I ordered a Zima, not Emphysema!"

MillerCoors will still be filling orders on a first-come, first-serve basis. Nostalgia-ites, grab your Zima while you can before "zomething different" plays its final zwan zong.

...And yes, I didn't mention those early '90s Zima commercials on purpose. Some things must rest in peace.